https://www.normaknowz.com/home daily 1.0 2026-05-17 https://images.squarespace-cdn.com/content/v1/5fb54e810a225b5b76586b4a/7b994283-8d85-4c8a-9153-bd1e7a9d2807/Screen+Shot+2026-05-16+at+2.19.20+PM.png HOME Keynote & Empowerment Speaker https://images.squarespace-cdn.com/content/v1/5fb54e810a225b5b76586b4a/c73c92cd-51c7-49c1-90b0-d7b25a924532/Screen+Shot+2026-05-16+at+4.41.51+PM.png HOME Organizational Consulting https://images.squarespace-cdn.com/content/v1/5fb54e810a225b5b76586b4a/877dd656-813b-43db-8505-b81d5f3349f7/Screen+Shot+2026-05-16+at+5.00.18+PM.png HOME Strategic Leadership Mentorship https://images.squarespace-cdn.com/content/v1/5fb54e810a225b5b76586b4a/bb0ba9f5-c10e-4a41-9f85-4f6ffd8cdfa2/Screen+Shot+2026-05-16+at+4.37.49+PM.png HOME Executive Coaching & Advisory https://images.squarespace-cdn.com/content/v1/5fb54e810a225b5b76586b4a/b407f4d8-5086-4969-926b-1dc913d8fd6a/Screen+Shot+2026-05-16+at+7.52.35+PM.png HOME Systematic Leadership & Development Training https://images.squarespace-cdn.com/content/v1/5fb54e810a225b5b76586b4a/45e05a29-7e99-495f-b0a3-295bd4ff3f42/Screen+Shot+2026-05-16+at+9.33.03+PM.png HOME Eldercare Advocacy https://images.squarespace-cdn.com/content/v1/5fb54e810a225b5b76586b4a/9498b058-430b-4f5d-a019-fe6f6835d661/transparent+watermark-04.grey+logo+png.png https://images.squarespace-cdn.com/content/v1/5fb54e810a225b5b76586b4a/1610487499934-I6RNVA5891EZ023QKY3R/New+Portrait+Q.jpg HOME - Norma Carby | Professional Biography Norma Carby is an Author, Keynote Speaker, and Business Consultant. As the founder of Normaknowz LLC and a Licensed Government Contractor at both the state and federal levels, Norma is a driving force dedicated to empowering organizations and leadership teams to achieve their full potential through visionary purpose, strategic sales mastery, and unshakeable integrity. Norma brings over 26 years of experience as a high-performance strategist and Empowerment Speaker. Her academic background provides a rigorous psychological and administrative foundation for her consulting practice; she holds a BA in Psychology from Manhattanville College and an AAS in Human Services. To further her mastery of organizational dynamics, she earned professional certifications in Executive Leadership and High Performance Leadership from Cornell University, alongside eight specialized certifications from Udemy Higher Learning Education. Norma’s leadership journey began in the United Kingdom, where she broke significant barriers in the security industry. As the first Black female Regional Director in a male-dominated field, she was a pioneering force in the movement that led to the mandatory certification and professional training of security personnel across England. This foundational experience in driving industry-wide reform and regulatory standards defines her strategic approach to organizational consulting and high-stakes sales strategy today. As a distinguished Author and advocate, Norma has published two pivotal resources that serve as the framework for her seminars and keynote addresses: "The Elderly Crisis: Who Will Be There When They Need Us the Most" "Peace of Mind Planner: A Clear Guide to Elder Care" Her consultancy is deeply personal, rooted in years of full-time care for her mother, and has established her as a vital advisor for families and medical institutions navigating the complexities of senior care. Through Normaknowz LLC, Norma equips clients with the strategic tools needed for direct communication, systemic problem-solving, and empowerment initiatives designed to transform organizational culture. Whether delivering a Keynote Speech on the public podium or leading a strategic briefing in the executive boardroom, Norma Carby is committed to the art of strategic leadership—helping clients move beyond the noise to lead with clarity and purpose. alt ““ https://www.normaknowz.com/contact daily 0.75 2022-09-09 https://www.normaknowz.com/privacy-policy daily 0.75 2026-05-15 https://www.normaknowz.com/terms-and-conditions daily 0.75 2026-05-15 https://www.normaknowz.com/terms-and-conditions-4 daily 0.75 2026-05-15 https://www.normaknowz.com/faqs daily 0.75 2026-05-15 https://www.normaknowz.com/free-trial daily 0.75 2022-09-08 https://www.normaknowz.com/norma-carby daily 0.75 2026-05-16 https://images.squarespace-cdn.com/content/v1/5fb54e810a225b5b76586b4a/1610487785431-LUVQWUO2KDNZTVN4U01F/New+Portrait+Q.jpg ABOUT NORMAKNOWZ - NORMA CARBY The Authority in Operational Resilience & Strategic Leadership Norma Carby is a distinguished Business Consultant, High-Performance Strategist, and the founder of Normaknowz LLC. With over 26 years of cross-continental experience, Norma serves as a vital partner to healthcare institutions, government agencies, and corporate executive teams. As a Licensed Government Contractor, she specializes in transforming organizational culture through high-impact strategy and specialized training. Norma leverages a proprietary suite of strategic tools to equip organizations with the infrastructure needed to thrive in high-pressure environments. Her consulting practice is built on four core pillars of excellence: Strategic Communication & Sales Mastery: Implementing rigorous communication frameworks that drive collaboration, bridge gaps between stakeholders, and accelerate sales growth. High-Stakes Problem Solving: Developing proactive, systemic strategies to dismantle operational challenges and meet institutional goals. Operational Resilience & Empowerment: Boosting staff retention and professional effectiveness through leadership development and burnout prevention. Systemic Initiatives: Architecting actionable, data-driven plans that transform organizational needs into sustainable, long-term success. Norma’s reputation is built on unshakeable integrity and a track record of delivering measurable results. She does not just provide advice; she provides the strategic framework necessary for organizations to exceed their performance expectations and maintain a standard of excellence. Beyond the boardroom, Norma is an accomplished author and a leading advocate in the elder care sector, using her expertise to navigate complex regulatory and care environments. Partner with Normaknowz LLC today to move your organization from survival mode into a space of strategic clarity and sustained growth. https://www.normaknowz.com/return-policy daily 0.75 2026-05-15 https://www.normaknowz.com/pricing-1 daily 0.75 2025-05-09 https://www.normaknowz.com/services daily 0.75 2026-05-17 https://images.squarespace-cdn.com/content/v1/5fb54e810a225b5b76586b4a/0a2b4b8a-1c8a-4381-86e8-565670d27b1b/Screen+Shot+2026-05-16+at+7.52.35+PM.png https://images.squarespace-cdn.com/content/v1/5fb54e810a225b5b76586b4a/52a25c60-4e08-4a8a-98e7-03a4672a3be0/final+Updated_the+elderly+crisis_ebook+%282%29+copy+2.jpg https://images.squarespace-cdn.com/content/v1/5fb54e810a225b5b76586b4a/265ec3bc-1982-494f-9656-28819e911d48/Screen+Shot+2025-09-10+at+12.06.48+PM.png https://www.normaknowz.com/pricing daily 0.75 2026-05-17 https://www.normaknowz.com/pricing/p/plan-3-m74wk-zpk22 monthly 0.5 2026-05-16 https://images.squarespace-cdn.com/content/v1/5fb54e810a225b5b76586b4a/381d39ef-4a75-48f2-ad46-04267f0d42cb/Screen+Shot+2026-05-16+at+5.00.18+PM.png SERVICES & STRATEGIC PACKAGES - Strategic Leadership Mentorship - Screen Shot 2026-05-16 at 5.00.18 PM.png https://www.normaknowz.com/pricing/p/plan-1-ygbx7-s5d3t-23c2y monthly 0.5 2026-05-16 https://images.squarespace-cdn.com/content/v1/5fb54e810a225b5b76586b4a/1810c24a-7e4c-49a6-b250-21fc17f4d51d/Screen+Shot+2026-05-16+at+4.37.49+PM.png SERVICES & STRATEGIC PACKAGES - Executive Coaching & Advisory - Screen Shot 2026-05-16 at 4.37.49 PM.png https://www.normaknowz.com/pricing/p/plan-3-m74wk-7xmgy-zx2ea monthly 0.5 2026-05-16 https://images.squarespace-cdn.com/content/v1/5fb54e810a225b5b76586b4a/5d700b69-076c-418d-9c43-3ca00a7dd151/Screen+Shot+2026-05-16+at+2.19.20+PM.png SERVICES & STRATEGIC PACKAGES - Keynote & Empowerment Speaking - Screen Shot 2026-05-16 at 2.19.20 PM.png https://www.normaknowz.com/pricing/p/plan-3-m74wk-7xmgy monthly 0.5 2026-05-16 https://images.squarespace-cdn.com/content/v1/5fb54e810a225b5b76586b4a/75e90e5f-57bf-45af-a010-f21e07d57673/Screen+Shot+2026-05-16+at+4.41.51+PM.png SERVICES & STRATEGIC PACKAGES - Organizational Consulting - Screen Shot 2026-05-16 at 4.41.51 PM.png